Give

How To: Develop Donor Profiles & Craft Your Annual Communication Plan

Back to Resources
All Fundraising | How To:

How To: Develop Donor Profiles & Craft Your Annual Communication Plan

In this dynamic session with Heather Hicks you’ll learn to create customized donor profiles, develop a communication strategy that focuses on individual donor needs, identify activities and rhythms that build strong trust and relationships, build a simple and doable roadmap of communication, and more!

 

You may also be interested in…

How To: Develop Donor Profiles & Craft Your Annual Communication Plan

How To: Develop Donor Profiles & Craft Your Annual Communication Plan

,

Harnessing Data for Non-Profits: Trends, Demographics & AI-Driven Insights

Harnessing Data for Non-Profits: Trends, Demographics & AI-Driven Insights

,

Lunch & Learn: Creating & Mastering Email Drip Campaigns

Lunch & Learn: Creating & Mastering Email Drip Campaigns

,

Rooted & Resilient: Practicing Non-Anxious Ministry Leadership

Rooted & Resilient: Practicing Non-Anxious Ministry Leadership

Finish Strong: How to End the Year & Maximize December Donations

Finish Strong: How to End the Year & Maximize December Donations

Lunch & Learn: Prepping & Strategizing for This Year’s Giving Tuesday

Lunch & Learn: Prepping & Strategizing for This Year’s Giving Tuesday

,

Raising Major Gifts: Lessons Learned from Major Donor Interviews

Raising Major Gifts: Lessons Learned from Major Donor Interviews

,

From Story Gathering to Storytelling: Crafting Narratives that Inspire Donors

From Story Gathering to Storytelling: Crafting Narratives that Inspire Donors

,

Lunch & Learn: Create a Welcome Series that Engages New Partners

Lunch & Learn: Create a Welcome Series that Engages New Partners

,

How To: Build Your Monthly Donor Giving Program for Sustainability & Impact

How To: Build Your Monthly Donor Giving Program for Sustainability & Impact

, ,

Small Budget, Big Impact: Direct Mail Strategies for Year-End & Year-Round Fundraising

Small Budget, Big Impact: Direct Mail Strategies for Year-End & Year-Round Fundraising

, ,

Solving the Mysteries of the Board Treasurer Role (with Chazin & Company)

Solving the Mysteries of the Board Treasurer Role (with Chazin & Company)

Lunch & Learn: Effective Boards: Board Committees that Work

Lunch & Learn: Effective Boards: Board Committees that Work

,

A Conversation with Colonel Lee Alton about Major Gifts & the Stand By You Foundation

A Conversation with Colonel Lee Alton about Major Gifts & the Stand By You Foundation

, , ,

A Conversation with Michelle Marie about Gifts, Grants & Giving Hope Worldwide

A Conversation with Michelle Marie about Gifts, Grants & Giving Hope Worldwide

, , ,

A Conversation with Mark Handy about a Major Gift Giving Journey

A Conversation with Mark Handy about a Major Gift Giving Journey

, , ,

Board Success: The Critical Role of Recruiting & Orienting New Members

Board Success: The Critical Role of Recruiting & Orienting New Members

The Board’s Role in Fundraising: Set Up, Show Up, Follow Up

The Board’s Role in Fundraising: Set Up, Show Up, Follow Up

,

Accelerate Your Social Media Efforts with Practical Tools & Tips

Accelerate Your Social Media Efforts with Practical Tools & Tips

, ,

Raising Major Gifts: A 4-Step Proven Plan (The Focus Group)

Raising Major Gifts: A 4-Step Proven Plan (The Focus Group)

,

Unleashing ChatGPT’s Power: Using Artificial Intelligence for Good

Unleashing ChatGPT’s Power: Using Artificial Intelligence for Good

, , ,

Lunch & Learn: Celebrating Thankuary: Donor Love & Appreciation at Its Best

Lunch & Learn: Celebrating Thankuary: Donor Love & Appreciation at Its Best

,

Leadership Rhythms: Noticing & Nurturing Your Practices & Habits

Leadership Rhythms: Noticing & Nurturing Your Practices & Habits

Grounded & Struggling: Your Ministry Without the Leadership Rocket

Grounded & Struggling: Your Ministry Without the Leadership Rocket

Go 60: What Fundraising Should Look Like in the Last 2 Months of the Year

Go 60: What Fundraising Should Look Like in the Last 2 Months of the Year

Lunch and Learn: Calls to Action (CTA) that Move Your People!

Lunch and Learn: Calls to Action (CTA) that Move Your People!

,

Discerning Desire: What Do I Really Want as I Lead & Serve?

Discerning Desire: What Do I Really Want as I Lead & Serve?

9 Post-Covid Fundraising Trends & Practices to Know and Implement

9 Post-Covid Fundraising Trends & Practices to Know and Implement

A Conversation with Katie O’Dell & Jonathan Sanborn about Collaboration

A Conversation with Katie O’Dell & Jonathan Sanborn about Collaboration

,

The Essential Relationship: Board Chair, Executive Director & Your Ministry

The Essential Relationship: Board Chair, Executive Director & Your Ministry

Lunch & Learn: Optimizing Giving Pages & Donation Forms

Lunch & Learn: Optimizing Giving Pages & Donation Forms

,

Leadership Lessons from the Sermon on the Mount: Release, Receive & Rest

Leadership Lessons from the Sermon on the Mount: Release, Receive & Rest

The Case for Support: 10 Elements to Make It Stick & Click (The Focus Group)

The Case for Support: 10 Elements to Make It Stick & Click (The Focus Group)

, ,

Boost Your Board: Governance, Fundraising and Avoiding Big Mistakes

Boost Your Board: Governance, Fundraising and Avoiding Big Mistakes

Build Your First (or Second) Year-End Giving Campaign in 6 Easy Steps

Build Your First (or Second) Year-End Giving Campaign in 6 Easy Steps

Courageous Leadership 2: 7 More Things Great Leaders Do to Change Their Organizations

Courageous Leadership 2: 7 More Things Great Leaders Do to Change Their Organizations

Themes From 500 Coaching Sessions: A Roundtable Discussion

Themes From 500 Coaching Sessions: A Roundtable Discussion

,

Keys to Resiliency: How to Sustain Your Soul as a Leader & Thrive in a Chaotic World

Keys to Resiliency: How to Sustain Your Soul as a Leader & Thrive in a Chaotic World

Leadership: The Art of Leading, Serving and Supervising

Leadership: The Art of Leading, Serving and Supervising

Leadership: Spiritual Practices for Health, Vigor & Vitality

Leadership: Spiritual Practices for Health, Vigor & Vitality

Impact: How to Measure It, Manage It, and Report on It in Real Time

Impact: How to Measure It, Manage It, and Report on It in Real Time

Get Fully Funded: The Ins and Outs of Personal Support Raising

Get Fully Funded: The Ins and Outs of Personal Support Raising

,

Get Grant Ready: Research, Relationships, Writing and More!

Get Grant Ready: Research, Relationships, Writing and More!

,

Decision-Making Through Discernment: A Proven God-Centered Approach

Decision-Making Through Discernment: A Proven God-Centered Approach

Fundraising: Where It’s Been, Where It’s Going and Where We Need to Be

Fundraising: Where It’s Been, Where It’s Going and Where We Need to Be

A Conversation with Jason Law about Measuring & Reporting on Impact

A Conversation with Jason Law about Measuring & Reporting on Impact

, ,

From Social Caterpillar to Social Butterfly: Multiply Your Social Media Effectiveness

From Social Caterpillar to Social Butterfly: Multiply Your Social Media Effectiveness

, ,

Your Nonprofit & A Wildly Successful Major Gifts Program

Your Nonprofit & A Wildly Successful Major Gifts Program

,

A Conversation with Gabe Cooper about Major Gifts & Responsive Fundraising

A Conversation with Gabe Cooper about Major Gifts & Responsive Fundraising

, ,

Emotional Intelligence: A Gospel-Centered Understanding & Approach

Emotional Intelligence: A Gospel-Centered Understanding & Approach

The Leadership Crucible & You: The 6 Essential Elements of Authentic Leadership

The Leadership Crucible & You: The 6 Essential Elements of Authentic Leadership

Enneagram 2.0: How Your Number Should Inform Your Leadership

Enneagram 2.0: How Your Number Should Inform Your Leadership

Enneagram 1.0: Better Understanding Yourself & God’s Design for You

Enneagram 1.0: Better Understanding Yourself & God’s Design for You

Courageous Leadership 1: The 7 Things Great Leaders Do to Change Their Organizations

Courageous Leadership 1: The 7 Things Great Leaders Do to Change Their Organizations

6 Leaders, 5 Years, $2.7m Growth: A Roundtable Discussion

6 Leaders, 5 Years, $2.7m Growth: A Roundtable Discussion

,

Crafting Your Missional One-Sheet for Messaging & Fundraising

Crafting Your Missional One-Sheet for Messaging & Fundraising

,

Responsive Fundraising: 6 Strategies to Implement During Covid-19

Responsive Fundraising: 6 Strategies to Implement During Covid-19

Arizona State Tax Credit Program – Details & Application Link

Arizona State Tax Credit Program – Details & Application Link

Worksheet: Finish Strong – How to Maximize December Donations

Worksheet: Finish Strong – How to Maximize December Donations

,

Strategic Planning: A Day Spent with House of Refuge Sunnyslope

Strategic Planning: A Day Spent with House of Refuge Sunnyslope

,

Strategic Planning: 5 Steps to Forming and Leading Your Strategic Planning Team

Strategic Planning: 5 Steps to Forming and Leading Your Strategic Planning Team

,

Major Gifts: 6 Questions for Tracking Major Gifts & Taking Next Steps

Major Gifts: 6 Questions for Tracking Major Gifts & Taking Next Steps

, ,

Major Gifts: Planning Your Project & Identifying the Right Partners

Major Gifts: Planning Your Project & Identifying the Right Partners

, ,

Monthly Gifts: 9 Steps to Building Your Monthly Giving Program

Monthly Gifts: 9 Steps to Building Your Monthly Giving Program

, ,

Messaging: 4 Steps to Crafting Your Missional One-Sheet

Messaging: 4 Steps to Crafting Your Missional One-Sheet

,

Donor Acquisition: Setting Goals & Planning Strategic Next Steps

Donor Acquisition: Setting Goals & Planning Strategic Next Steps

, ,

Marketing: 10 Ministry Leaders Share Goals & Best Practices

Marketing: 10 Ministry Leaders Share Goals & Best Practices

,

Sample Employee Handbook (2018 version, editable for your use)

Sample Employee Handbook (2018 version, editable for your use)

Tools For Growing Your Nonprofit – Graphic Design, Donor Management & More

Tools For Growing Your Nonprofit – Graphic Design, Donor Management & More

Template: Board Policy Manual (used with permission from The Andringa Group)

Template: Board Policy Manual (used with permission from The Andringa Group)

,

Template: Board Member Affirmation, Commitment & Responsibilities

Template: Board Member Affirmation, Commitment & Responsibilities

,

Giving Pages & Donation Forms: A Free Guide & Real Ministry Examples

Giving Pages & Donation Forms: A Free Guide & Real Ministry Examples

Sample: Major Gift Investments for Growth & Expansion

Sample: Major Gift Investments for Growth & Expansion

,

Template: Employee Handbook Acknowledgment (editable for your use)

Template: Employee Handbook Acknowledgment (editable for your use)

,

Recommended Nonprofit Insurance Providers, Agents & Companies

Recommended Nonprofit Insurance Providers, Agents & Companies

Nonprofit Board Management: Choosing the Right Tool for Your Team

Nonprofit Board Management: Choosing the Right Tool for Your Team

,

Template: Board Committee Member Agreement & Responsibilities

Template: Board Committee Member Agreement & Responsibilities

,

Template: Board Committee Discussion Sheet & Charter (editable for your use)

Template: Board Committee Discussion Sheet & Charter (editable for your use)

,

5 Truths for Understanding and Forming Board Committees

5 Truths for Understanding and Forming Board Committees

,

5 Steps to Creating Your Ministry’s Board Policy Manual

5 Steps to Creating Your Ministry’s Board Policy Manual

,

5 Models of Non-profit Board Leadership (R. Terrence Jackson, 2004)

5 Models of Non-profit Board Leadership (R. Terrence Jackson, 2004)

,

Creating Organizational Vision & Mission Statements: Next Steps & Ministry Examples

Creating Organizational Vision & Mission Statements: Next Steps & Ministry Examples

,

75 Year-End Fundraising Email Subject Lines to Improve Open & Read Rates

75 Year-End Fundraising Email Subject Lines to Improve Open & Read Rates

, ,

Fundraising Strategies to Consider for Growth & Sustainability

Fundraising Strategies to Consider for Growth & Sustainability

,

Should I Start a Non-profit: Considering Next Steps Including Fiscal Sponsorship

Should I Start a Non-profit: Considering Next Steps Including Fiscal Sponsorship

Nonprofit Bylaws Review Checklist (Provided by The Andringa Group)

Nonprofit Bylaws Review Checklist (Provided by The Andringa Group)

,

Nonprofit Bylaws: Words Matter! (An Article by Bob Andringa & Bob Brown)

Nonprofit Bylaws: Words Matter! (An Article by Bob Andringa & Bob Brown)

,

Leadership 101: An Interview with Dr. Jonathan Roe by a GCU Student

Leadership 101: An Interview with Dr. Jonathan Roe by a GCU Student

, ,

Preparing a Case Statement – 10 Key Elements (Provided by The Focus Group)

Preparing a Case Statement – 10 Key Elements (Provided by The Focus Group)

, , ,

Sample: A Case Statement for Joppa Ministries (Provided by The Focus Group)

Sample: A Case Statement for Joppa Ministries (Provided by The Focus Group)

, , ,